LGBT Consumers: What Marketers Need to Know

The number of non-Hispanic adults in the United States who identify as lesbian, gay, bisexual, or transgender (LGBT) has risen 30% since 2007, according to a recent report from Experian Marketing Services. The report was based on data from the Simmons National Consumer Study, a continuously fielded survey of approximately 25,000 adults in the United States. Some 4.Read the full article