New Device Launch Campaigns: Key Insights For Online Advertising Success

by John Cosley
No matter what our age, we all love a new toy — especially when it features the latest technology. And if you happen to be one of the lucky advertisers on the cusp of launching a new device, like a smartphone, tablet, accessory, or (the new favorite) wearables, you’re also on the verge of a huge opportunity — provided, of course, you know how to capitalize on it.Read the full article