Personalization Isn’t the Future of Marketing

Published 1 min ago 30 If you gasped at the title, don’t worry. This idea won’t turn everything you’ve heard about marketing on its head – it’ll just slightly change the lens through which you view your marketing initiatives. A recent Chief Marketer piece described the phenomena of moving from personalization to individualization.Read the full article

Catch the Moment with the Teradata Integrated Marketing Cloud

By all appearances, Anna is a typical young woman. The thing is, nowadays, no one size fits all. And you can't market simply based on appearances. It's only when using Teradata that individualized insights come to light. Teradata Marketing Applications does more than analyze your data; we transform it into actionable insights that help you create powerful customer experiences for each individual. For more information visit