Social Series: Social Media Metrics for Success

Now that we’ve covered the who, what, where, why, and how of social marketing, we’ve arrived at our last stop in this series: how do you know that all of your time and effort was worth it? How will you know that your social marketing worked? There are two ways to approach this question. Social marketing makes use of two kinds of content—curated (content someone else created, t ...Read the full article