The Biggest Hurdle to Reaching Hispanics Isn't Language, It's Mobile

With Hispanic purchasing power growing at more than two times the national rate, brands are clamoring to attract the attention of this lucrative segment. Target, for instance, is sharpening its focus on Hispanic consumers with a new ad campaign featuring words with no English equivalent: #SinTraducción is "a sweeping celebration of moments, traditions, and emotions that are ...Read the full article