A Trillion-Dollar Demographic: 10 Brands That Got Millennial Marketing Right

by Mindy Weinstein
There is a lot of fascination with Millennials and for good reason. Not only do they make up a trillion-dollar demographic, according to a 2014 study by Accenture, they are also a massive generation in terms of size, accounting for nearly 80 billion people in the U.S.. Their estimated spending is close to $600 billion and they have about 21 percent of consumer discretionary purchase power.Read the full article