AdWords Brand CPCs Rising? Here’s Why And What You Can Do About It

by Mark Ballard
One of the most valuable aspects of paid search benchmark data is its ability to help answer the question, “Is everyone seeing this, or is it just me?” Official data from the search engines themselves is usually sparse and can even be misleading, so it isn’t terribly helpful for this purpose. Case in point: At a time when most industry reports are showing weak AdWords search ...Read the full article