An ad agency exec’s guide to the Chinese media market

by Tanya Dua
This is Global Creative, a new series by Digiday that highlights the nuances of advertising scenes in different parts of the world, through the eyes of an established creative from there. China, now the second-largest ad market in the world, has yet to fully mature as a creative hotbed. But the conditions are ripe for that to change as the country continues its remarkable tran ...Read the full article

Coca-Cola - Lyric Coke

2014 Innovation Award Winner. Overall Grand Prix Winner Gold - Best use of social media Gold - Innovation award Isobar China We put the 50 most catchiest lyrics of China's most famous songs on 1 billion Coke bottles. People could also share the same song clip in social media as a Musicon (Music + Emoticon) to express their emotions. Kind of like a musical smiley, but better.

  • A Single Company Just Sold $9 Billion Worth of Stuff in One Epic Day - 16 readers, 90 Tweets - Yesterday, for Moneybox, we wrote about Singles Day, the biggest day in online shopping you've probably never heard of. Singles Day, to briefly recap, was started in the 1990s by university students as a kind of anti–Valentine's Day and rebranded as a huge commercial event by Chinese e-commerce giant Alibaba in...