This is Global Creative, a new series by Digiday that highlights the nuances of advertising scenes in different parts of the world, through the eyes of an established creative from there. China, now the second-largest ad market in the world, has yet to fully mature as a creative hotbed. But the conditions are ripe for that to change as the country continues its remarkable tran ...Read the full article
Coca-Cola - Lyric Coke
2014 Innovation Award Winner. Overall Grand Prix Winner Gold - Best use of social media Gold - Innovation award Isobar China We put the 50 most catchiest lyrics of China's most famous songs on 1 billion Coke bottles. People could also share the same song clip in social media as a Musicon (Music + Emoticon) to express their emotions. Kind of like a musical smiley, but better.