Google: Consider Removing App Download Interstitials From Your Mobile Site

by Matt Southern
It’s not uncommon to land on a mobile site these days and be invited to download the site’s mobile app from your phone’s app store. That’s called an app download interstitial, and Google is asking people to reconsider using them. While they may seem like an effective promotional tool for your app, Google argues that they create unnecessary friction for your mobile visitors.Read the full article