Google+: A case study on App Download Interstitials

Many mobile sites use promotional app interstitials to encourage users to download their native mobile apps. For some apps, native can provide richer user experiences, and use features of the device that are currently not easy to access on a browser. Because of this, many app owners believe that they should encourage users to install the native version of their online property or service.Read the full article

Google I/O 2014 - Design principles for a better mobile web

Speaker(s): Jennifer Gove Description: Many websites still provide a poor experience on mobile, and so we wanted to develop an in-depth understanding of what differentiates a great and an inferior mobile experience. Our work has resulted in the development of a set of user experience principles for mobile website design. The principles illustrate how to create experiences that support conversion on mobile, whether that be for a purchase, a quote or a lead. The principles have been developed out of a study that Google User Experience Research conducted in partnership with AnswerLab - a user research consultancy. We studied 100 sites with diversity across size and vertical, and held 119 in-person, one-hour usability sessions with Android and iOS smartphone users. We instructed participants to perform key conversion-focused tasks, such as purchasing an item, booking a reservation, or researching plans or prices. This presentation will illustrate key principles for designing a better mobile web. Watch all Google I/O 2014 videos at: g.co/io14videos