Myth Busters: One-Size-Fits-All for Desktop and Mobile Ads

by Sarah Burns
Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that you don’t need separate desktop and mobile ads. The myth You can use the same ads on desktop and mobile.Read the full article