Study: In-app Ad Fraud Could Near $1 Billion Globally In 2015

by Ginny Marvin
Ad fraud has come to mobile apps in a big way, according to a new study on “mobile device hijacking” by ad fraud detection firm Forensiq. Forensiq says its fraud detection platform identified over 5,000 mobile applications committing ad fraud while monitoring for irregular impression traffic patterns on various RTB ad exchanges.Read the full article