The Multi-Goal Magic Of Split Testing Software

by Brian Massey
Imagine a page with 158 different links on it. This page is critical to your sales funnel, but with so many links, there are thousands of paths your visitors could find. Some links go to new pages. Some go to other parts of the page. Some open overlays. What’s an optimizer to do? This is a daunting, if not impossible, task to instrument using traditional analytics tools like ...Read the full article