The Rise Of The Citizen Storyteller: Part 2

For a company to make the transition from telling stories to creating brand experiences, they have to focus on the power of their employees to amplify the purpose and essence of the brand story. Confining storytelling just to marketing or PR limits the value and impact that storytelling can make. It’s what David Packard, one of the founders of Hewlett-Pack, understood when he ...Read the full article