Three Common Mistakes Mobile App Marketers Make, and How to Fix Them

The idea behind an app is just the beginning of a long, sometimes smooth, often difficult path on an app's journey to success or failure. Rest assured that quite a few mobile app marketing and development mistakes have been made along the way of any app's journey—from how the app maker designs the mobile user experience (UX) and user interface (UI) to in-app purchases.Read the full article