Can Uber build a political pressure group and a brand at the same time?

by Shareen Pathak
Wednesday’s news that the de Blasio administration would drop its plan to place a cap on the number of Uber vehicles in New York City was widely dubbed a win for the ride-sharing app. But like it or not, Uber is now as much a political pressure group as a brand — and reconciling those identities can be hard for a customer.Read the full article