Content Catchup: Cracking the Brand Lift Code, Emoji Apocalypse, and More Must-Reads

Here’s what you missed while following the lead of everyone at BuzzFeed and BroBible and procrastinating by taking our “What Media Company Are You?” quiz… Why Every Content Creator Needs a Taylor Swift T-Swift faced a lot of backlash this week for her Twitter beef with Nicki Minaj, but I decided to ignore all that and focus on her symbolic power: On a service level, I feel pretty much exactly t.Read the full article