Even The Biggest Brands Can Get Hyperlocal With Geolocation Targeting

by Andy Lombard
On average, we gaze at our smartphones around 220 times a day and pick up our devices a whopping 1,500 times a week. With some 2.1 billion smartphones now in use, it’s only natural that marketers would try to appeal to mobile-attentive consumers with personalized geolocation targeting and content localization.Read the full article