Is Your Winning Variation Actually Leading to More Cancellations? How to Use Data to Find Out

by Zach Bulygo
Imagine this: you just found a huge win on an A/B test. Your variation doubled signups over the original. So you launch your variant to 100% of visitors. Pop the cork! Here come the signups. Fast forward six months, and you have a surge in cancellations. Your customer support team can’t figure it out, and there have been no major changes in your product. You are left puzzled and frustrated.Read the full article