The publisher ‘stores’ that drive commerce while preserving reader trust

by Lucia Moses
Given the challenges of digital media, commerce is a tempting way for publishers to create new revenue streams by extending their brands. But slapping commerce links on articles can lead to the impression that the editorial side is for sale, damaging the publisher’s credibility. Some publishers have gotten around this quandary and sell products that are — or on their way to be ...Read the full article