What Skills Are Necessary to Be a Great Content Marketer?

by Ann Gynn
Almost one-third of marketers (32%) report having a hard time finding trained content marketing professionals, according to the 2015 B2B Content Marketing Benchmarks, Budgets, and Trends – North America. That’s three times more than those who cited it as a challenge in 2014. Not only are talented content marketing professionals hard to find, but it can be tough to know what t ...Read the full article