Why Most Content Is “Meh” And How To Fix It

by Rachel Balik
Content marketing continues to be one of the most hyped — and most misunderstood — elements of digital marketing. Many imagine that it will be a cure-all for a whole host of marketing, sales and branding issues in an organization. In reality, your content marketing will likely mirror or amplify any organizational issues. As a result, content programs often don’t meet goals and lose momentum.Read the full article