How to use the power of notifications to get people’s attention.

by Martin Shervington
Your notifications are the weapons of marketers in the new battleground for your attention. (That is my most Ryan Hanley style quote, ever!) Your notifications so often get your attention first, then your Stream. Your notification layer (on a mobile) is the like the in-box used to be in the late 90's. Back then it was all email. No apps. N ...Read the full article

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