The Churches Of Logos And Pathos

Twenty-three hundred years ago, Aristotle published Rhetoric, where he listed the three ingredients of persuasion: logos, pathos, and ethos. Ethos refers to the character of the presenter. It includes things like trustworthiness, credibility, or respect. Logos refers to the data, facts, and logic behind the message. Pathos refers to the emotional component of the message.Read the full article