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adage.com - 10 readers, 481 Tweets - Major advertisers increased U.S. ad and promotion budgets just 2% in 2014. Marketers are scrutinizing budgets and demanding better results.
wsj.com - 20 readers, 145 Tweets - Late last year, the 69-year-old beauty behemoth Estée Lauder went on an acquisitions spree, snapping up four niche brands with histories reminiscent of its namesake founder’s.
adage.com - 8 readers, 84 Tweets - Marketers at the convention have had raise their game dramatically.