This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss the massive growth of how-to videos on YouTube and what marketers need to do to differentiate their video content. Next, we discuss two research studies that show customers favor doing business with trustworthy organizations that hav ...Read the full article