Amazon’s Tumblr approach: be as weird as the Internet

Shoppers rely on Amazon for paper towels in bulk, cheap paperback books, and the entire series of “The OC” on DVD — stuff that couldn’t be found anywhere else. But there’s a darker, weirder side to Amazon’s offerings, and it lives on the retailer’s official Tumblr page. Consider it an appeal to the millennial, well-versed in Tumblrspeak.Read the full article