How The Google Display Network Boosts Search PPC Performance: A Case Study

by Melissa Mackey
Over the years, the The Google Display Network (GDN) has been knocked for poor performance. Advertisers have long complained about low-quality placements and low conversion rates. To be sure, performance on the GDN isn't the same as search, in that the ads are shown on content sites and matched based on content and topics, rather than keywords.Read the full article