Navigating The Modern Ad Serving Stack, Part 4: Open Auction (RTB)

by Ratko Vidakovic
We have finally arrived at the last installment of our four-part series on navigating the modern ad tech stack. We previously covered direct orders, programmatic direct, and private marketplaces. If you recall, we learned that private marketplaces enable publishers and advertisers to create pockets of “privileged” inventory that get transacted before ever entering the public marketplace.Read the full article