The 4-Part System to Define and Attract Your Target Audience (Part 1: IDENTIFY)

by Kimberley Grabas
When defining your target audience, the first question you need to ask yourself is this: “Who do you want sitting in the seats?” Who do you want reading your work, sharing your ideas and contributing to your community? The audience you develop should be exclusive – it should be made up of only those individuals whose desires, values and interests align with the creative work that you offer.Read the full article

The 4-Part System to Define and Attract Your Target Audience (Part 1: IDENTIFY)

http://www.yourwriterplatform.com When defining your target audience, the first question you need to ask yourself is this: "Who do you want sitting in the seats?" Who do you want reading your work, sharing your ideas and contributing to your community? The audience you develop should be exclusive – it should be made up of only those individuals whose desires, values and interests align with the creative work that you offer. And since these are the people you will be spending a majority of your professional time with (through your blog, social media, email, conferences, speaking engagements and so on), it's prudent to carefully choose those people who will not only be the most supportive, but motivate and inspire you to grow as a writer. But there is more to defining your target audience than simply picking the people you'd like to spend time with. An empirical understanding of your ideal readership usually beats gut instinct, so you need to move past your own assumptions about who your "right" audience may be, and develop a refined and targeted demographic. By drafting a detailed ideal reader persona, you establish a framework and a way to focus your efforts for reaching and connecting with your "people" – those who'll benefit most from your work. [Get the free downloadable worksheet on the blog post, here: http://www.yourwriterplatform.com/define-and-attract-your-target-audience-1/ Knowing exactly who it is that you are trying to reach is a critical first step to not only what you create, but eventually how you choose to share it. This is part 1 in a 4-part series on defining and attracting your target audience.