Thoughts for the consigliere

by Seth Godin
The marketer, the sales rep, the CFO. These are the indispensable levers that help creative work get to the world. When you're part of a project but not the driving creative force, when you work to lever the work of a team of mad scientists and brilliant designers, consider a blend of three roles: Generous skeptic: When the new idea is on the table, when things are being dis ...Read the full article