Try These 6 A/B Tests Today to Increase Your Email Open Rates

184 unread emails - are you kidding me?! After taking a little vacay, that is what I found in my inbox. Needless to say, I was not happy having to weed through them all. To speed up the process, I looked at two things: the sender and the subject line. If the email wasn’t from Grandma, it got deleted. If the subject line wasn’t punny or about a birthday coupon, it got deleted.Read the full article