6 Tools to Merchants Can Use to Quantify the Impact of In-Store Events

by Stephanie Miles
In-store analytics are reshaping the retail industry, providing merchants with straightforward ways to measure the ROI of offline sales and promotions. According to a survey sponsored by Brickstream/Nomi, retailers who use analytics are most interested in finding out how many customers are entering their stores and which promotions are attracting customers.Read the full article