Email Marketing: Cleansing your list of inactive users

by Daniel Beulah

Clearing Your List of Inactive Subscribers

In this interview from MarketingSherpa Email Summit 2015, Courtney Eckerle, Reporter, MarketingSherpa, discussed with Jeffrey Anderson, Digital Marketing Manager, A Place for Mom, when a marketer should start thinking about cleansing their email list, why it’s important and how an old list is a drain on your campaigns and conversions. To gain access to 15 full session replays from MarketingSherpa Email Summit 2015, go to

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