Etsy Boosts Search For Better Content Discovery, User Engagement

by Greg Sterling
Etsy has more than 30 million items for sale from more than one million sellers globally. There are no SKUs and most of the data is unstructured, creating a messy and massive discovery challenge for both Etsy and its users. Accordingly the company is today rolling out more sophisticated search functionality, after a month-long beta test in which it saw increased engagement f ...Read the full article