Google Database Sets Foundation For Ad Tech’s Master Blacklist Of Bad Bots

by Ginny Marvin
To fight malicious activity in the programmatic advertising ecosystem, the Trustworthy Accountability Group TAG) is aiming to create a master blacklist of IP addresses associated with driving fraudulent bot-generated ad requests from data centers. In the new pilot, Google’s database of data center IP addresses will lay the foundation for the blacklist.Read the full article