Google Tag Manager 2.0: New Vocabulary, Improved Functionality

by Leslie To
The first iteration of Google Tag Manager was inaccessible and unintuitive with a high barrier to entry (implementation was not always a walk in the park). But most of these pitfalls were addressed in the new and improved GTM, well named as GTM 2.0. 2.0 was released in October 2014 with the full migration completed in June; most of you should be working out of the GTM interface.Read the full article