Google Transforms Dynamic Search Ads: Say Goodbye to Keywords!

by Margot Da Cunha
Raise your hand if you’re a control freak? Perhaps you’re hesitant to admit it, but most PPC employees are. It’s in your nature to want granular control of your keyword lists, ad copy, bidding strategies, etc. Why? Most likely due to that one time you wasted 50% of your company's monthly marketing budget because you were a PPC newbie unaware of how match types or negative key ...Read the full article