Google’s New Manufacturer Center Will Be Used To Improve Ad Relevancy For Product Queries

by Ginny Marvin
Last week, Google debuted Manufacturer Center, a tool for manufacturers to provide detailed information about their products. Here’s a look at what we know and considerations for manufacturers and retailers. The data built up in this new repository will be used by Google to help understand when a user is indeed searching for a product and deliver more relevant ads on those queries.Read the full article