Nearly Every Google AdSense Publisher Must Comply With EU Cookie Consent, Not Just Those Based In The EU

by Ginny Marvin
Google has notified AdSense publishers that they must get “cookie consent” from site visitors from countries within the European Union to use their data. The change essentially affects any publisher running AdSense, not just those operating in or serving the European Union. Google says the new user consent policy is in reaction to requests by European Union data protection authorities.Read the full article