#FromTheVault: The content marketing revolution started bubbling to the surface in 2012 – but the core message remains the same!

NOTE: I WROTE THIS ARTICLE EARLY IN 2012 – WHILE SOME POCKETS OF BUSINESS HAVE PROGRESSED DOWN THE CONTENT PATH, THE SENTIMENT OF THE ARTICLE STILL RESONATES TODAY, 3 YEARS LATER: WHAT DO YOU THINK? While corporate Australia gets hung up on the tactical aspects of social networking sites such as Facebook and Twitter, the real action is bubbling beneath the surface.Read the full article