Old Navy’s Back-To-School Campaign Shows What It Means To Be #Unlimited

by Steve Hall

#Unlimited

YouTube’s top musical talent performs an original song in this back-to-school music video about what it means to be #Unlimited. Featuring: Alex Aiono Cimorelli Jordyn Jones Josh Levi Mahogany Lox Megan Nicole Kurt Hugo Schneider Westside Youth Orchestra: http://www.westsideyouthorchestra.org/ Written by: Cisco Adler & Alex Aiono (penned from interviews with Boys & Girls Club members across the country) Directed by: Kurt Hugo Schneider (in one continuous take) Produced by: AwesomenessTV -- Old Navy believes every kid has the potential to be #Unlimited. Support the Boys & Girls Club and Old Navy will donate up to $500,000* Three ways to give: -Purchase the special edition #Unlimited tee at www.oldnavy.com/unlimited -Donate at any Old Navy store -Download #Unlimited, the original song at oldnavy.bandcamp.com Learn more about Camp Old Navy’s work at www.oldnavy.com/campoldnavy. *Old Navy will make a combined donation of up to US$500,000 to the Boys & Girls Club of America and the Boys and Girls Clubs of Canada as part of a fundraising campaign from 7/24/2015-8/19/2015. T-Shirt Donations: Old Navy will donate 20% of the purchase price up to a maximum U.S.$75,000 combined to Boys & Girls Clubs of America and Boys and Girls Clubs of Canada for #Unlimited tees sold at participating Old Navy retail stores and online. Boys & Girls Clubs of America will receive donations based on sales of #Unlimited tees in U.S. stores (including Puerto Rico) and on oldnavy.com and Boys and Girls Clubs of Canada will receive donations from sales of the tees in Canadian stores and on oldnavy.ca. If 20% of the purchase price of these sales exceeds U.S.$75,000, Old Navy’s donations will be divided proportionally between Boys & Girls Clubs of America and Boys and Girls Clubs of Canada based on the volume of sales in each country and its respective online channel. In-Store Donations: Old Navy will match in-store customer donations up to U.S.$415,000 combined to Boys & Girls Clubs of America and Boys and Girls Clubs of Canada. Boys & Girls Clubs of America will receive matched funds for donations made in U.S. stores (excluding Puerto Rico) and Boys and Girls Clubs of Canada will receive matched funds for donations made in Canadian stores. If the combined customers donations in the U.S. and Canada exceed U.S.$415,000, the matched funds will be divided proportionally between Boys & Girls Clubs of America and Boys and Girls Clubs of Canada based on the amount of customer donations received in each country. #Unlimited Song: Old Navy will also match net proceeds of downloads of the #Unlimited song on Bandcamp up to U.S.$10,000. Boys & Girls Club of Malibu will receive these donations. Boys & Girls Clubs of America and Boys and Girls Clubs of Canada’s names and logos are used with their permission, which in no way constitutes an endorsement, expressed or implied, of any product or company.

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