Snapchat tweak boosts traffic for publishers: ‘Our views have doubled’

by Lucia Moses
Snapchat is getting more love from publishers since it changed its design to make content more conspicuous. The messaging app popular among teens launched its Discover feature in January with 11 publishers, but users had to swipe twice to get to their content, making it difficult to, well, discover. Traffic reportedly dropped off 30 to 50 percent three months after the initial push.Read the full article