The Future of Retail: ‘In-Store Mode’ and In-Aisle Payments

by Michael Boland
I’ve said for years that the real mobile opportunity isn’t about buying things on a tiny screen (m-commerce); it’s about driving offline commerce. Despite the disproportionate media attention for the former, the latter is where 93 percent of U.S. retail still happens. The world is slowly catching on to that reality, which is good to see.Read the full article