The Power of The Golden Circle: Advice from Simon Sinek's "Start With Why"

The art and science of motivating people to do business with us is fundamental to everything we do, right? We want people to take action, for goodness’ sake. But do we really understand why people choose one brand or company over another? Do we understand why we choose one brand over another? The answer lies in how we position our brand—whywe do what we do rather than what we do.Read the full article

Start with why - how great leaders inspire action | Simon Sinek | TEDxPugetSound

TEDx Puget Sound speaker - Simon Sinek - Start with Why: How Great Leaders Inspire Action About TEDx, x=independently organize event In the spirit of ideas worth spreading, TEDx is a program of local, self- organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x=independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)