The real problem with real time marketing

Real-time marketing is one of the hottest trends around, prompting entirely new agency specialists and tactics in the last few years. But it has also provide disastrous for several brands and the trend might even be losing some steam. This is an issue for rich discussion on the latest Marketing Companion podcast and, in fact, Tom Webster and I disagree on the promise and pot ...Read the full article

Jerry Seinfeld Interview: How to Write a Joke | The New York Times

The comedian describes the anatomy of his Pop-Tart joke, still a work in progress, and shows his longhand writing process. Subscribe on YouTube: http://bit.ly/U8Ys7n Watch more videos at: http://nytimes.com/video --------------------------------------------------------------- Want more from The New York Times? Twitter: https://twitter.com/nytvideo Facebook: https://www.facebook.com/nytimes Google+: https://plus.google.com/+nytimes/ Whether it's reporting on conflicts abroad and political divisions at home, or covering the latest style trends and scientific developments, New York Times video journalists provide a revealing and unforgettable view of the world. It's all the news that's fit to watch. On YouTube. Jerry Seinfeld Interview: How to Write a Joke | The New York Times http://www.youtube.com/user/TheNewYorkTimes