Ad Blocking: A Binary Solution To A Complex Problem

by Rob Rasko
There is no free lunch. Everything has an inherent cost, whether it’s in time, money or resources. Consumers have the option to decide if the cost of a good or service is worth the exchange of their resources. The only question is: Who will pay those costs? Web publishing is not exempt from this basic economic law, although the rise in ad blocker use that is quickly gaining ...Read the full article