Agencies vs. Publishers vs. Tech: Who Owns the Future of Content Marketing?

by Shane Snow
This piece by Contently co-founder Shane Snow originally appeared on Pando. The Hopi Indians had a proverb: “Those who tell the stories rule the world.” Modern technologists have a similarly sweeping observation, noted by investor Marc Andreessen: “Software is eating the world.” In other words, old industries will eventually be revolutionized by software.Read the full article