Baidu’s Q2 Profit Falls, Company Diversifying Away From Search

by Greg Sterling
Earlier this week Baidu announced Q2 2015 earnings. Total revenues grew 38 percent year over year to $2.67 billion. However profit was down 2.5 percent to $559.6 million. The company is moving away from revenue reliance on search, which is becoming less profitable as usage shifts to mobile devices. Indeed Baidu said that mobile drove 50 percent of total revenues but was sequentially flat.Read the full article