How to Go Beyond Just Telling Your Brand Story: Christian Lachel on Marketing Smarts [Podcast]

Christian Lachel is executive creative director and head of marketing for BRC Imagination Arts, a world-renowned experience design agency that turns brands into destinations. The agency has created some of the world's most popular brand experiences, including the Guinness Storehouse factory tour in Dublin, the Ford Rouge Factory Tour in Dearborn, MI, and the Heineken Experience in Amsterdam.Read the full article