How to Utilize Your Hotel’s Website as the Most Powerful Sales Tool

by Melody Ciria
As the hotel industry continues to be more competitive and OTAs strive for Google real estate dominance, hoteliers are finding it more difficult to differentiate themselves from the competition and drive direct bookings. With the emergence of new technologies and creative marketing strategies, independent hotels are able to not only compete head-to-head with OTAs but also attra ...Read the full article